Instagram & Threads detect AI photos

Your photo reveals more
than you think

Every photo contains hidden data — GPS location, AI traces, device model. MetaCleaner removes it in 5 seconds, before you publish.

100% private Under 5 seconds 3 photos free Videos coming soon
No sign-up · No credit card · Results in 5 seconds
Unlike the rest
Feature MetaCleaner Others *
EXIF metadata
GPS, date, device model
C2PA manifest (AI signature)
Batch processing
* ExifPurge, ImageOptim, common online removers
metacleaner.app/cleaner.html
⚠️ Metadata BEFORE cleaning
📍 GPS location— (AI tool does not write GPS)
🤖 AI SoftwareMidjourney v6.1
📅 Date taken2026-04-19 08:42
📷 Device modelWindows PC / unknown
↓ MetaCleaner ↓
✅ Metadata AFTER cleaning
📍 GPS locationRemoved
🤖 AI SoftwareRemoved
📅 Date takenRemoved
📷 Device modelRemoved

Why bother?

  • Instagram labels AI photos with "AI Info"
  • Metadata reveal GPS location and phone model
  • Lower algorithmic reach for AI content
  • MetaCleaner solves it in 5 seconds
🔒 100% private — EXIF local, C2PA server
Under 5 seconds — instant results
🎬 Videos coming soon
🎯 $4.99 / 50 photos · Credits never expire

Instagram is watching. You just don't know it.

Every photo carries data that’s invisible on the image — but accessible to anyone.

📉 Lower reach for AI photos Meta does not officially confirm the direct impact of AI labels on reach, but labeled photos may have lower organic visibility. Clean metadata eliminates the risk of automatic labeling.
🤖 Automatic AI labels Threads and Instagram add a visible "AI Info" label to every photo where they detect AI software metadata such as Midjourney or DALL-E (Meta renamed the label from "Made with AI" to "AI Info" in July 2024).
📍 GPS and personal data Metadata contain your exact GPS location, phone model, date and time of capture. This data is publicly accessible to anyone.

Who is MetaCleaner for?

Anyone who shares photos online and wants to know what they’re sharing.

👨‍👩‍👧 Parents and families Share photos of your children and home without hidden GPS coordinates. Protect your family’s privacy.
📸 Content creators Before every post on Instagram or Threads, know exactly what data your file carries. No surprises.
🤖 AI creators Photos from Midjourney, DALL-E or ChatGPT carry AI traces. MetaCleaner removes them — including C2PA manifests that common tools ignore.
💼 Agencies and businesses Before sending client materials, verify what the file contains. The PDF report serves as proof of processing.

How it works

Three steps. Five seconds. No installation.

Step 1
Enter your email Enter your email and we'll send you an access link. Click the link to instantly sign in — no password, no registration. We'll only use your email to send you access.
Step 2
Upload your photos Drag and drop photos or select them. We support JPG, PNG, HEIC and WEBP. EXIF cleaning happens in your browser, C2PA removal on our secure server.
Step 3
Download clean photos MetaCleaner removes all metadata and returns clean photos ready to share on social media.
Want to try it for free?
3 photos free, no credit card. Sign in with email only.

What MetaCleaner removes

🛡️

100% private processing

EXIF metadata is removed directly in your browser. For C2PA manifest removal, photos are temporarily sent to our secure server — deleted immediately after processing. We only see your email.

🤖

AI identifier removal

Removes metadata from Midjourney, DALL-E, Stable Diffusion, Firefly and other AI tools that Instagram detects and uses for labeling.

📍

GPS and EXIF data

Removes exact GPS location, date and time of capture, camera model and all technical EXIF metadata.

🔏

C2PA manifests

Removes cryptographically signed C2PA Content Credentials embedded by DALL-E 3, Adobe Firefly, Midjourney 6.1+ and Sora. Runs automatically on the server via ExifTool.

📄

PDF Report — written proof for clients and audits

Every cleaning session can generate a PDF report with a complete metadata overview before and after. Agencies and freelancers use it as proof that content went through verification before publishing.

Report includes:
✓ Filename + SHA-256 hash (verifiable)
✓ List of removed metadata — GPS, EXIF, C2PA
✓ Clean Score before and after
✓ Date and time of processing

Not an email summary. A real auditable document.

$1.99 / report  ·  included in Pro plan ($6.49/mo)

🔍

Risk Scanner + PDF Report — your professional standard

Every photo you publish for a client carries technical traces. Risk Scanner displays them clearly before and after cleaning: Clean Score 0–100, GPS, AI tool, device model, timestamp.

PDF report serves as:
→ Proof for the client that data was not compromised
→ Agency internal SOP before publishing
→ Evidence of personal data processing (GDPR relevant)

Not a feature. The standard of every professional agency.

🏷️

AI fingerprint in filename removed

The filename reveals the photo's origin before it's even opened. MetaCleaner automatically renames files to a neutral format — for example ChatGPT Image 7. 5. 2026 14_07_56.pngIMG_2330.jpg.

🖼️

No loss of image quality

We only clean metadata — the image itself remains completely untouched. For photos with a C2PA manifest, the file size may decrease significantly — the manifest contains cryptographic signatures and hidden data that are no longer needed after removal. Image quality is identical to the original.

Pricing

Simple pricing. Credits never expire.

Free
$0
To get started
  • 3 photos free
  • All formats (JPG, PNG, HEIC, WEBP)
  • EXIF + C2PA removal
  • No credit card needed
Start for free
50 photos
$4.99 / 50 photos
Credits never expire
  • 50 photos per pack
  • EXIF + C2PA removal
  • Batch processing
  • All formats
  • PDF report — $1.99 / report
Pro+
$12.99 / mo
300 photos / month
  • 300 photos per month
  • Everything in Pro
  • Bulk API access
  • Priority support
Enterprise — custom
Large photo volumes, API integration, invoice, business account. We'll agree on a price and activate credits directly to your account.
Contact us →

What users say

★★★★★

"I use Midjourney and before every Instagram upload everything goes through MetaCleaner. Setup takes a minute, then it's an automatic part of my workflow."

🎨
Sarah M.
AI content creator
★★★★★

"I appreciate the transparency — the Before/After overview directly in the app clearly shows what was removed. Risk Scanner is exactly what I was looking for when working with clients."

📸
Thomas R.
Photographer and content creator
★★★★★

"At $4.99 for 50 photos it's the simplest way to keep metadata under control. I use it before every post on Threads and Instagram."

💼
Lucy K.
Social media manager

FAQ

Are my photos safe?

Yes, absolutely. EXIF metadata is removed locally in your browser. For C2PA manifest removal, photos are sent to our secure server and deleted immediately after processing. We only see your email and credit count.

Does Instagram really detect AI metadata?

Yes. Meta (Instagram, Threads, Facebook) actively reads EXIF and XMP metadata from photos. AI tools like Midjourney write their identifier into the metadata — and Meta uses this for automatic AI content labeling.

Does photo quality decrease after cleaning?

No. We only remove metadata — invisible data hidden in the file. The image itself is not changed at all. File size decreases slightly, but quality remains identical.

What formats are supported?

We support JPG/JPEG, PNG, HEIC (iPhone) and WEBP. Video support (MP4, MOV) coming soon.

What is the EU AI Act and does it apply to me?

Article 50 of the EU AI Act comes into effect on August 2, 2026, introducing mandatory labeling of AI-generated content. It primarily targets commercial AI content and paid promotion. MetaCleaner helps eliminate automatic platform labeling — follow ongoing legislative developments for compliance obligations.

Do credits expire?

No, purchased credits never expire. Use them whenever you need.

How does passwordless login work?

Enter your email and we'll send you a unique access link valid for 30 minutes. Click it to sign in without needing to remember a password. It's faster and more secure.

Ready to get started?
3 photos free. No credit card. Results in 5 seconds.
Start for free →